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~person:"Dawar, Niraj"
~type:"article"
~type:"book"
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Search: person:"Lemmink, Jos"
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Spillover effect
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Dawar, Niraj
Lemmink, Jos
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Lemmink, Jos G.A.M.
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Lei, Jing
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Lemmink, Jos G. A. M.
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Jos, Lemmink
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Negative spillover in brand portfolios : exploring the antecedents of asymmetric effects
Lei, Jing
;
Dawar, Niraj
;
Lemmink, Jos
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 111-123
Persistent link: https://www.econbiz.de/10003709046
Saved in:
2
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
Lei, Jing
;
Dawar, Niraj
;
Lemmink, Jos
- In:
Journal of marketing
72
(
2008
)
3
,
pp. 111-123
Persistent link: https://www.econbiz.de/10008111202
Saved in:
3
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
Lei, Jing
;
Dawar, Niraj
;
Lemmink, Jos
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 111-123
Persistent link: https://www.econbiz.de/10008103027
Saved in:
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