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~person:"Dawar, Niraj"
~type_genre:"Book section"
~type_genre:"Investment guide"
~type_genre:"Reprint"
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International marketing ; Vol. I
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Measuring and managing brands
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ECONIS (ZBW)
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Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip M.
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2009
Persistent link: https://www.econbiz.de/10003784807
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Marketing universals : consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip
-
2006
Persistent link: https://www.econbiz.de/10003410650
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