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~person:"Day, George S."
~subject:"Markenartikel"
~subject:"Unternehmensplanung"
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Markenartikel
Unternehmensplanung
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Day, George S.
Boztuğ, Yasemin
4
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3
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3
Günther, Thomas
3
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3
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Journal of advertising research
2
West series on strategic market management
1
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ECONIS (ZBW)
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1
Strategic market planning : the pursuit of competitive advantage
Day, George S.
-
1984
Persistent link: https://www.econbiz.de/10000711635
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2
Attitudes and awareness as predictors of market share
Assael, Henry
;
Day, George S.
- In:
Journal of advertising research
8
(
1968
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10001867675
Saved in:
3
A two-dimensional concept of brand loyalty
Day, George S.
- In:
Journal of advertising research
9
(
1969
)
3
,
pp. 29-31,34-35
Persistent link: https://www.econbiz.de/10002061524
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