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~person:"Değermen Erenkol, H. Anıl"
~person:"Papasolomou, Ioanna"
~type_genre:"Aufsatz im Buch"
~type_genre:"Fallstudie"
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Customer-centric marketing strategies : tools for building organizational performance
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Emerging trends in business : an interdisciplinary approach
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The Ashgate research companion to corporate social responsibility
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Cause-related marketing
Değermen Erenkol, H. Anıl
- In:
Emerging trends in business : an interdisciplinary approach
,
(pp. 77-90)
.
2017
Persistent link: https://www.econbiz.de/10011887955
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2
Critical success factors of cause-related marketing
Papasolomou, Ioanna
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 359-373)
.
2013
Persistent link: https://www.econbiz.de/10009668194
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3
Cause-related marketing : doing good for your company and your cause
Papasolomou, Ioanna
- In:
The Ashgate research companion to corporate social …
,
(pp. 387-397)
.
2008
Persistent link: https://www.econbiz.de/10003738648
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