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~person:"De Chernatony, Leslie"
~person:"Dens, Nathalie"
~subject:"Brand image"
~type:"article"
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Search: subject_exact:"Markenführung"
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Brand image
Brand management
46
Markenführung
46
Markenimage
22
Consumer behaviour
19
Konsumentenverhalten
19
Brand
15
Markenartikel
15
Advertising effects
13
Werbewirkung
13
Product Placement
10
Product placement
10
Brand extension
6
Markentransfer
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Advertising
5
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Brand placement
5
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brand attitude
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22
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De Chernatony, Leslie
Dens, Nathalie
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
23
Keller, Kevin Lane
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Phau, Ian
19
Sarkar, Abhigyan
17
Burmann, Christoph
16
Ekinci, Yuksel
15
Foroudi, Pantea
15
Han, Heesup
14
Khan, Imran
14
Bruhn, Manfred
13
Kumar, Vikas
13
Rahman, Zillur
13
Sarkar, Juhi Gahlot
13
Christodoulides, George
12
Grohmann, Bianca
12
King, Ceridwyn
12
Park, C. Whan
12
Veloutsou, Cleopatra
12
Esch, Franz-Rudolf
11
Fetscherin, Marc
11
Gupta, Suraksha
11
MacInnis, Deborah J.
11
Paul, Justin
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Sattler, Henrik
11
Sreejesh, S.
11
Valette-Florence, Pierre
11
Šerić, Maja
11
Giraldi, Janaina de Moura Engracia
10
Johnson, Lester W.
10
Kaufmann, Hans Rüdiger
10
Merrilees, Bill
10
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International journal of advertising : the quarterly review of marketing communications
4
European journal of marketing : EJM
3
The journal of product & brand management
2
Engaging consumers through branded entertainment and convergent media
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
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ECONIS (ZBW)
22
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1
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
2
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
3
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
4
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
5
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
6
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
7
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
8
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
9
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
10
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
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