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~person:"De Chernatony, Leslie"
~person:"Eppinger, Steven D."
~person:"Lippmann, Herbert"
~subject:"Product life cycle"
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Produkte und Sortimente erfolgreich managen : der praktische Nutzen des Lebenszyklusmodells für den Mittelstand
Lippmann, Herbert
;
Motyka, Ingrid M.
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003718890
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