//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Chernatony, Leslie"
~person:"Gil Saura, Irene"
~subject:"Markenpolitik"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenpolitik
Marketing management
Brand image
37
Markenimage
37
Brand management
29
Markenführung
29
Consumer behaviour
19
Konsumentenverhalten
19
Beziehungsmarketing
14
Relationship marketing
14
Brand
10
Markenartikel
10
Einzelhandel
8
Retail trade
8
Brand equity
7
Customer satisfaction
5
Kundenzufriedenheit
5
Marketingmanagement
5
Viral marketing
5
Virales Marketing
5
Brand loyalty
4
B-to-B-Marketing
3
Bank
3
Business-to-business marketing
3
Hotel industry
3
Hotellerie
3
Innovation
3
Marketing
3
Measurement
3
Messung
3
Perceived quality
3
Satisfaction
3
Advertising
2
Advertising effects
2
Brand extension
2
Brand identity
2
Brand love
2
Cluster analysis
2
Clusteranalyse
2
Confidence
2
more ...
less ...
Type of publication
All
Book / Working Paper
4
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
7
Author
All
De Chernatony, Leslie
Gil Saura, Irene
Burmann, Christoph
11
Gutjahr, Gert
8
Baumgarth, Carsten
7
Keller, Kevin Lane
7
Huber, Frank
6
Melewar, T. C.
6
Schmidt, Holger J.
6
Tomczak, Torsten
6
O'Cass, Aron
5
Šerić, Maja
5
Bang Nguyen Viet
4
Esch, Franz-Rudolf
4
Hirvonen, Saku
4
Laukkanen, Tommi
4
Meffert, Heribert
4
Wiedmann, Klaus-Peter
4
Arnhold, Ulrike
3
Barnier, Virginie de
3
Baumann, Chris
3
Bentele, Günter
3
Buchele, Mark-Steffen
3
Büttner, Miriam
3
Christodoulides, George
3
Eisend, Martin
3
Foroudi, Pantea
3
Gierl, Heribert
3
Glynn, Mark S.
3
Gray, David
3
Hegner, Sabrina
3
Herrmann, Andreas
3
Hoeffler, Steve
3
Hoepfner, Jörg
3
Kernstock, Joachim
3
König, Verena
3
Liebert, Tobias
3
Loureiro, Sandra Maria Correia
3
MacInnis, Deborah J.
3
Mirzaei, Abas
3
more ...
less ...
Published in...
All
International journal of hospitality management
1
Journal of hospitality marketing & management
1
Market : review for marketing theory and practice
1
Working paper series / The City University Business School
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring integrated marketing communications, brand awareness, and brand image in hospitality marketing : a cross-cultural apporach
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10011709074
Saved in:
2
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
3
ICT, IMC, and brand equity in high-quality hotels of Dalmatia : an analysis from guest perceptions
Šerić, Maja
;
Gil Saura, Irene
- In:
Journal of hospitality marketing & management
21
(
2012
)
7/8
,
pp. 821-851
Persistent link: https://www.econbiz.de/10009688552
Saved in:
4
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3rd ed.
Persistent link: https://www.econbiz.de/10003909794
Saved in:
5
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10003263494
Saved in:
6
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2001
Persistent link: https://www.econbiz.de/10001546612
Saved in:
7
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->