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~person:"De Chernatony, Leslie"
~person:"Gruar, Colin"
~person:"Ryals, Clyde DeLoache"
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The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization
Knox, Simon
;
Gruar, Colin
- In:
Journal of Business Ethics
75
(
2007
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10005680873
Saved in:
2
The Application of Stakeholder Theory to Relationship Marketing Strategy Development in a Non-profit Organization
Knox, Simon
;
Gruar, Colin
- In:
Journal of business ethics : JOBE
75
(
2007
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10007794652
Saved in:
3
Brand price recall and the implications for pricing research
De Chernatony, Leslie
;
Knox, Simon
-
1992
Persistent link: https://www.econbiz.de/10000138411
Saved in:
4
The Business Case for Customer Relationship Management
Ryals, Clyde DeLoache
;
Maklan, Stan
;
Knox, Simon
Persistent link: https://www.econbiz.de/10004557727
Saved in:
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