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~person:"De Chernatony, Leslie"
~person:"Gupta, Suraksha"
~person:"Phau, Ian"
~subject:"Perception"
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Search: subject_exact:"Brand personality"
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Perception
Brand image
70
Markenimage
70
Brand management
54
Markenführung
54
Consumer behaviour
44
Konsumentenverhalten
44
Brand
29
Markenartikel
29
Luxury goods
12
Luxusgüter
12
Brand extension
8
Markentransfer
8
Designation of origin
7
Herkunftsbezeichnung
7
Beziehungsmarketing
6
Emotion
6
Relationship marketing
6
Australia
5
Australien
5
Measurement
5
Messung
5
Wahrnehmung
5
Brand love
4
Corporate Social Responsibility
4
Corporate reputation
4
Corporate social responsibility
4
Firmenimage
4
Marketing management
4
Marketingmanagement
4
Reputation
4
Tourism marketing
4
Tourismusmarketing
4
Bank
3
Brand equity
3
Brand loyalty
3
Markenpolitik
3
Personality psychology
3
Persönlichkeitspsychologie
3
Place marketing
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De Chernatony, Leslie
Gupta, Suraksha
Phau, Ian
Dzyabura, Daria
3
Han, Heesup
3
Rempel, Jan Eric
3
Baloglu, Seyhmus
2
Borges, Adilson
2
Cheema, Amar
2
Chua, Bee-Lia
2
Datta, Saroj Kumar
2
Deng, Xiaoyan
2
Dertwinkel-Kalt, Markus
2
Diţoiu, Mihail-Cristian
2
Esch, Franz-Rudolf
2
Fetscherin, Marc
2
Furukawa, Hiroyasu
2
Gu, Bin
2
Kahn, Barbara E.
2
Köster, Mats
2
Landwehr, Jan Rüdiger
2
Liu, Liu
2
Luo, Xueming
2
Melewar, T. C.
2
Mishra, Abhishek
2
Mizik, Natalie
2
Mühlbach, Cordelia
2
Ngo, Liem Viet
2
Northey, Gavin
2
Onişor, Lucian-Florin
2
Paul, Soumi
2
Puligadda, Sanjay
2
Quintal, Vanessa
2
Raghubir, Priya
2
Rodrigues, Paula
2
Shukla, Paurav
2
Singla, Vikas
2
Stăncioiu, Aurelia-Felicia
2
Tanford, Sarah
2
Teichert, Thorsten
2
Togawa, Taku
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Working paper series / The City University Business School
2
Journal of vacation marketing : an international journal
1
The journal of brand management : an international journal
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
5
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1
The role of movie images and its impact on destination choice
Quintal, Vanessa
;
Phau, Ian
- In:
Tourism review : the official journal of the AIEST
70
(
2015
)
2
,
pp. 97-115
Persistent link: https://www.econbiz.de/10011400748
Saved in:
2
Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa
;
Phau, Ian
;
Polczynski, Aleksandra
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
Saved in:
3
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
4
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
5
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
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