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~person:"De Chernatony, Leslie"
~person:"Hemetsberger, Andrea"
~subject:"Corporate culture"
~subject:"Messung"
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Search: subject_exact:"Brand personality"
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Corporate culture
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Brand image
26
Markenimage
26
Brand management
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23
Brand
12
Consumer behaviour
12
Konsumentenverhalten
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Markenartikel
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Personality psychology
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Persönlichkeitspsychologie
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Virales Marketing
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Bank
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Markenpolitik
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Measurement
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Social Web
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Social web
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Advertising effects
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B-to-B-Marketing
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Beziehungsmarketing
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Brand extension
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Brand identity
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Brand love
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Business-to-business marketing
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Cluster analysis
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Emotion
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Großbritannien
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International marketing
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Internationales Marketing
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De Chernatony, Leslie
Hemetsberger, Andrea
Burmann, Christoph
6
Farsky, Mario
5
Sattler, Henrik
5
Bentele, Günter
4
Goldfarb, Avi
4
Hoepfner, Jörg
4
Lehmann, Donald R.
4
Moorthy, Sridhar
4
Bagozzi, Richard P.
3
Buchele, Mark-Steffen
3
Cadogan, John W.
3
Christodoulides, George
3
Cian, Luca
3
Höfer, Björn
3
Liebert, Tobias
3
Maloney, Philip
3
Perrey, Jesko
3
Ravasi, Davide
3
Romaniuk, Jenni
3
Rossiter, John R.
3
Schnittka, Oliver
3
Wallpach, Sylvia von
3
Zarantonello, Lia
3
Abimbola, Temi
2
Ailawadi, Kusum L.
2
Al Zagir, Nadia
2
Anthoni, Kristine
2
Attri, Rekha
2
Azar, Pablo
2
Borkovsky, Ron N.
2
Bosch, Volker
2
Bravo, Rafael
2
Buil, Isabel
2
Cho, Eunjoo
2
Cuneo, Andres
2
Decker, Reinhold
2
Dolnicar, Sara
2
Eggers, Felix
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business economics and management
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
Saved in:
2
Performing identities : processes of brand and stakeholder identity co-construction
Wallpach, Sylvia von
;
Hemetsberger, Andrea
;
Espersen, Peter
- In:
Journal of business research : JBR
70
(
2017
),
pp. 443-452
Persistent link: https://www.econbiz.de/10011620572
Saved in:
3
From brand identity to polysemous brands : commentary on "Performing identities : processes of brand and stakeholder identity co-construction"
Michel, Géraldine
- In:
Journal of business research : JBR
70
(
2017
),
pp. 453-455
Persistent link: https://www.econbiz.de/10011620574
Saved in:
4
Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of business economics and management
18
(
2017
)
2
,
pp. 241-257
Persistent link: https://www.econbiz.de/10011721789
Saved in:
5
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
6
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
7
Consumer-based brand equity conceptualisation and measurement : a literature review
Christodoulides, George
;
De Chernatony, Leslie
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 43-66
Persistent link: https://www.econbiz.de/10003944381
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