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~person:"De Chernatony, Leslie"
~person:"Horan, Gillian"
~subject:"Consumer behaviour"
~subject:"Ireland"
~type_genre:"Article in journal"
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Consumer behaviour
Ireland
Brand management
24
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24
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14
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11
Markenartikel
11
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De Chernatony, Leslie
Horan, Gillian
Loureiro, Sandra Maria Correia
33
Phau, Ian
33
Han, Heesup
29
Diamantopoulos, Adamantios
27
Ko, Eunju
26
Sarkar, Abhigyan
24
Melewar, T. C.
23
Bang, Nguyen
21
Guzman, Francisco
20
Hollebeek, Linda D.
20
Veloutsou, Cleopatra
20
Dawes, John
18
Japutra, Arnold
18
Romaniuk, Jenni
18
Gierl, Heribert
17
Sarkar, Juhi Gahlot
17
Fetscherin, Marc
16
Paul, Justin
16
Sung, Yongjun
16
Valette-Florence, Pierre
16
Ahn, Jiseon
15
Khan, Imran
15
Kunkel, Thilo
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
Ekinci, Yuksel
14
Park, Jungkun
14
Septianto, Felix
14
Dens, Nathalie
13
Dwivedi, Abhishek
13
Keller, Kevin Lane
13
Rahman, Zillur
13
Shukla, Paurav
13
Vrontis, Demetris
13
Wiedmann, Klaus-Peter
13
Bagozzi, Richard P.
12
Casidy, Riza
12
Eisingerich, Andreas B
12
Hyun, Sunghyup Sean
12
Johnson, Lester W.
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European journal of marketing : EJM
2
The journal of services marketing
2
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1
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1
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ECONIS (ZBW)
11
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
3
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
4
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
5
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
6
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
7
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
8
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
9
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
10
Exploring management perspectives of branding in service SMEs
Horan, Gillian
;
O'Dwyer, Michele
;
Tiernan, Siobhan
- In:
The journal of services marketing
25
(
2011
)
2
,
pp. 114-121
Persistent link: https://www.econbiz.de/10009230980
Saved in:
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