//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Chernatony, Leslie"
~person:"Malhotra, Naresh K."
~subject:"Business-to-business marketing"
~subject:"Internationales Marketing"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Internationales Marketing
Naresh K. Malhotra
7
Brand management
3
International marketing
3
Markenführung
3
Marketing theory
3
Marketingtheorie
3
Scientific method
3
Wissenschaftliche Methode
3
Brand
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Market research
2
Marketing
2
Marktforschung
2
B-to-B-Marketing
1
Betriebswirtschaftsstudium
1
Beziehungsmarketing
1
Computer-assisted marketing
1
Corporate culture
1
Corporate reputation
1
Dienstleistungsmarketing
1
Dienstleistungssektor
1
Einzelhandel
1
Erfolgsfaktor
1
Ethics
1
Ethik
1
Firmenimage
1
Gesundheitsmarketing
1
Graduate business education
1
Health care marketing
1
IT-gestütztes Marketing
1
Information technology
1
Informationstechnik
1
Marketing management
1
Marketingmanagement
1
Multivariate Analyse
1
Multivariate analysis
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Article
1
Type of publication (narrower categories)
All
Reprint
Article in journal
9
Aufsatz in Zeitschrift
9
Aufsatz im Buch
2
Book section
2
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
4
Author
All
De Chernatony, Leslie
Malhotra, Naresh K.
Douglas, Susan P.
4
Craig, C. S.
3
Sheth, Jagdish N.
3
Cavusgil, S. Tamer
2
Farley, John U.
2
Jacobs, Laurence W.
2
Katsikeas, Constantine S.
2
Koed Madsen, Tage
2
Kotabe, Masaaki
2
Roth, Martin S.
2
Samli, A. Coskun
2
Solberg, Carl Arthur
2
Wills, James R.
2
Yip, George S.
2
Aaby, Nils-Erik
1
Agarwal, James
1
Ahmed, Zafar U.
1
Andersen, Poul Henrik
1
Applbaum, Kalman
1
Asugman, Gulden
1
Aulakh, Preet S.
1
Bacchiocchi, Emanuele
1
Blois, Keith J.
1
Brouthers, Lance Eliot
1
Buckley, Peter J.
1
Cadogan, John W.
1
Chandler, David
1
Chandra, Aruna
1
Consalvo, Mia
1
Coundouriotis, George A.
1
Czinkota, Michael R.
1
Dawar, Niraj
1
Deshpandé, Rohit
1
Diamantopoulos, Adamantios
1
Dwyer, F. R.
1
Eckhardt, Giana M.
1
Elliott, Richard
1
Evangelista, Felicitas
1
Goode, Mark M. H.
1
more ...
less ...
Published in...
All
Legends in marketing
3
The nature and scope of marketing research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Ethics, quality of life, and pedagogy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009301069
Saved in:
3
Methodological issues in cross-cultural
marketing
research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
4
International and cross-cultural
marketing
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299916
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->