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~person:"De Chernatony, Leslie"
~person:"Malhotra, Naresh K."
~subject:"Business-to-business marketing"
~type_genre:"Reprint"
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Business-to-business marketing
Naresh K. Malhotra
7
Brand management
3
International marketing
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Internationales Marketing
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Markenführung
3
Marketing theory
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Marketingtheorie
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Scientific method
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Wissenschaftliche Methode
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Brand
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Market research
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Marketing
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Marktforschung
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B-to-B-Marketing
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Betriebswirtschaftsstudium
1
Beziehungsmarketing
1
Computer-assisted marketing
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Corporate culture
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Corporate reputation
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Dienstleistungsmarketing
1
Dienstleistungssektor
1
Einzelhandel
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Erfolgsfaktor
1
Ethics
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Ethik
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Firmenimage
1
Gesundheitsmarketing
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Graduate business education
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Health care marketing
1
IT-gestütztes Marketing
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Information technology
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Informationstechnik
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Marketing management
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Marketingmanagement
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Multivariate Analyse
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Multivariate analysis
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De Chernatony, Leslie
Malhotra, Naresh K.
Blois, Keith J.
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Deshpandé, Rohit
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Dwyer, F. R.
1
Farley, John U.
1
Håkansson, Håkan
1
Lancioni, Richard
1
Lusch, Robert F.
1
Mudambi, Susan
1
Oh, Sejo
1
Schau, Hope Jensen
1
Schurr, Paul H.
1
Sheth, Jagdish N.
1
Smith, Michael F.
1
Uslay, Can
1
Vargo, Stephen L.
1
Webster, Frederick E.
1
Östberg, Claes
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Marketing
management and policy
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299919
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