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~person:"De Chernatony, Leslie"
~person:"Phau, Ian"
~subject:"Brand image"
~subject:"Luxury goods"
~type_genre:"Article in journal"
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Brand image
Luxury goods
Brand management
53
Markenführung
53
Consumer behaviour
39
Konsumentenverhalten
39
Markenimage
39
Brand
32
Markenartikel
32
Luxusgüter
21
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Australien
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Brand extension
8
Markentransfer
8
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6
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52
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English
52
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De Chernatony, Leslie
Phau, Ian
Melewar, T. C.
31
Diamantopoulos, Adamantios
28
Ko, Eunju
27
Loureiro, Sandra Maria Correia
27
Bang, Nguyen
25
Guzman, Francisco
23
Han, Heesup
22
Foroudi, Pantea
19
Japutra, Arnold
19
Christodoulides, George
18
Gierl, Heribert
18
Keller, Kevin Lane
18
Romaniuk, Jenni
18
Sarkar, Abhigyan
18
Valette-Florence, Pierre
18
Fetscherin, Marc
17
Ekinci, Yuksel
16
Khan, Imran
16
King, Ceridwyn
16
Merrilees, Bill
16
Paul, Justin
16
Pitt, Leyland F.
16
Rahman, Zillur
16
Wiedmann, Klaus-Peter
16
Gil Saura, Irene
15
Kumar, Vikas
15
Septianto, Felix
15
Sreejesh, S.
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
Gupta, Suraksha
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Hyun, Sunghyup Sean
13
Jang, Soocheong
13
Park, Jungkun
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
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Journal of business research : JBR
7
Journal of fashion marketing and management
5
European journal of marketing : EJM
4
The journal of brand management : an international journal
4
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
Marketing intelligence & planning
3
The journal of consumer marketing
3
Australasian marketing journal
2
Journal of retailing and consumer services
2
The journal of product & brand management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Strategic change
1
The international journal of bank marketing : IJBM
1
Tourism review : the official journal of the AIEST
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
52
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1
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
2
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
3
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
Investigating consumers' brand desirability for upcycled luxury brands
Phau, Ian
;
Akintimehin, Olamide
;
Lee, Sean
- In:
Strategic change
31
(
2022
)
5
,
pp. 523-531
Persistent link: https://www.econbiz.de/10013415705
Saved in:
5
Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
6
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
7
Brand love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
8
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
9
Pawning n00bs : insights into perceptions of brand extensions of the video game industry
Butcher, Luke
;
Tang, Ysobel
;
Phau, Ian
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10011792004
Saved in:
10
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
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