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~person:"De Chernatony, Leslie"
~subject:"Brand management"
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Brand management
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Brand image
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De Chernatony, Leslie
Augusto, Mário Gomes
5
Loureiro, Sandra Maria Correia
5
Lovett, Mitchell J.
4
Peres, Renana
4
Torres, Pedro M.
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Wallace, Elaine
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Brandão, Amélia Maria Pinto da Cunha
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European journal of marketing : EJM
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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