//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Chernatony, Leslie"
~subject:"Dienstleistungssektor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Services marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungssektor
Brand
2
Brand management
2
Consumer behaviour
2
Dienstleistungsmarketing
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Market power
2
Marketing
2
Marktmacht
2
Service industry
2
Services marketing
2
USA
2
United States
2
Markenpolitik
1
Produktmanagement
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Language
All
English
2
Author
All
De Chernatony, Leslie
Bruhn, Manfred
5
Corsten, Hans
4
Huang, Ming-Hui
4
Freiling, Jörg
3
Hart, Christopher W.
3
Heskett, James L.
3
Khan, Kalim
3
Kumar, Raj
3
Lovelock, Christopher H.
3
McColl-Kennedy, Janet R.
3
Panwar, Tapish
3
Panwar, Upendra Singh
3
Ray, Nilanjan
3
Robbert, Thomas
3
Sasser, W. E.
3
Wirtz, Jochen
3
Ahlert, Dieter
2
Akaka, Melissa Archpru
2
Baglieri, Enzo
2
Berry, Leonard L.
2
Bryson, John R.
2
Büttgen, Marion
2
Dev, Chekitan S.
2
Fisk, Raymond P.
2
Furrer, Olivier
2
Grove, Stephen J.
2
Grönroos, Christian
2
Gummesson, Evert
2
Han, Spring H.
2
Horan, Gillian
2
Jaakkola, Elina
2
Kandampully, Jay
2
Kaynak, Erdener
2
Kindström, Daniel
2
Kowalkowski, Christian
2
Kröger, Sonja
2
Lee, Jungwoo
2
McDonald, Malcolm
2
Mikolon, Sven
2
more ...
less ...
Institution
All
NetLibrary, Inc
1
Published in...
All
CIM professional
1
EBSCOhost eBook Collection
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2003
-
3rd ed
Persistent link: https://www.econbiz.de/10011479597
Saved in:
2
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->