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~person:"De Chernatony, Leslie"
~subject:"Einkaufsverhalten"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Search: subject_exact:"Räumliches Einkaufsverhalten"
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Einkaufsverhalten
Großbritannien
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Promotional materials
1
Sales promotion
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Shopping behaviour
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Structural equation model
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Strukturgleichungsmodell
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De Chernatony, Leslie
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European journal of marketing : EJM
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ECONIS (ZBW)
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Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
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