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~person:"De Chernatony, Leslie"
~subject:"Ireland"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Ireland
Konsumentenverhalten
Brand management
23
Markenführung
23
Brand image
14
Markenimage
14
Brand
11
Markenartikel
11
Consumer behaviour
6
Bank
5
Führungsstil
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De Chernatony, Leslie
Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Han, Heesup
29
Diamantopoulos, Adamantios
27
Ko, Eunju
26
Sarkar, Abhigyan
24
Melewar, T. C.
23
Bang, Nguyen
21
Guzman, Francisco
19
Hollebeek, Linda D.
18
Japutra, Arnold
18
Veloutsou, Cleopatra
18
Dawes, John
17
Gierl, Heribert
17
Romaniuk, Jenni
17
Sarkar, Juhi Gahlot
17
Fetscherin, Marc
16
Sung, Yongjun
16
Paul, Justin
15
Pelsmacker, Patrick de
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Khan, Imran
14
Kunkel, Thilo
14
Sreejesh, S.
14
Wiedmann, Klaus-Peter
14
Ahn, Jiseon
13
Dens, Nathalie
13
Dwivedi, Abhishek
13
Keller, Kevin Lane
13
Park, Jungkun
13
Rahman, Zillur
13
Septianto, Felix
13
Shukla, Paurav
13
Bagozzi, Richard P.
12
Casidy, Riza
12
Hyun, Sunghyup Sean
12
Rajagopal
12
Schultz, Don E.
12
Vrontis, Demetris
12
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European journal of marketing : EJM
2
Journal of advertising research
1
Journal of business research : JBR
1
Journal of euromarketing
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
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The journal of services marketing
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The service industries journal
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ECONIS (ZBW)
10
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1
Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
Saved in:
2
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
3
Brand extension effects on brand equity : a cross-national study
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
Journal of euromarketing
18
(
2009
)
2
,
pp. 71-88
Persistent link: https://www.econbiz.de/10003882142
Saved in:
4
The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
Saved in:
5
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
6
Who "likes" you ... and why? : a typology of Facebook Fans ; from "Fan"-atics and self-expressives to utilitarians and authentics
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 92-109
Persistent link: https://www.econbiz.de/10010354560
Saved in:
7
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
8
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
9
The influence of culture and market orientation on services brands : insights from Irish banking and retail firms
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009387526
Saved in:
10
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
Saved in:
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