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~person:"De Chernatony, Leslie"
~subject:"Markenführung"
~type_genre:"Reprint"
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De Chernatony, Leslie
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Brand management ; Vol. 4
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ECONIS (ZBW)
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The service brand as relationships builder
Dall'Olmo Riley, Francesca
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De Chernatony, Leslie
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2010
Persistent link: https://www.econbiz.de/10003922792
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