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~person:"De Gregorio, Federico"
~person:"Scott, Peter"
~person:"Wittmann, Alexandra"
~subject:"Advertising"
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Ausgaben
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1985-2012
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De Gregorio, Federico
Scott, Peter
Wittmann, Alexandra
Douven, Rudy
4
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3
Walker, James T.
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Sales and advertising rivalry in interwar US department stores
Scott, Peter
;
Walker, James T.
-
2009
Persistent link: https://www.econbiz.de/10009375905
Saved in:
2
Sales and advertising rivalry in interwar US department stores
Scott, Peter
;
Walker, James T.
-
2009
Persistent link: https://www.econbiz.de/10009749569
Saved in:
3
Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
Saved in:
4
Sales and advertising expendiutre for interwar American department stores
Scott, Peter
;
Walker, James T.
- In:
The journal of economic history
71
(
2011
)
1
,
pp. 40-69
Persistent link: https://www.econbiz.de/10009375510
Saved in:
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