//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"De Kluyver, Cornelis A."
~subject:"Globalization"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Globalization
Marketing management
Advertising industry
1
Marketingmanagement
1
Werbewirtschaft
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
De Kluyver, Cornelis A.
Crawford, Robert
7
Brennan, Linda
3
King, Stephen
3
Laurie, Sally
3
Mortimer, Kathleen
3
Parker, Lukas
3
Sinclair, John
3
Beaverstock, Jonathan V.
2
Bruhn, Manfred
2
Busch, Oliver
2
Jones, John Philip
2
Marx, Anne
2
Amine, Lyn S.
1
An, Soontae
1
Arroyo-Almaraz, Isidoro
1
Batt, Verena
1
Bilby, Julie
1
Boddewyn, J. J.
1
Brennan, Linda L.
1
Brodie, Roderick J.
1
Cheng, Hong
1
Chychun, V. A
1
Coman, K. R.
1
Dahlhoff, Hans-Dieter
1
Davies, Howard
1
Dickenson, Jacqueline
1
DomaĆski, Tomasz
1
Dreosso, Corina
1
Faulconbridge, James R.
1
Gould, Stephen J.
1
Gralpois, Bruno
1
Grein, Andreas F.
1
Grimes, Tony
1
Hackley, Christopher E.
1
Hand, Michael
1
Hartley, Steven W.
1
Hermelin, Brita
1
Hook, Matthew
1
Hosoda, Takamichi
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising-versus-marketing mix carryover effects : an empirical evaluation
De Kluyver, Cornelis A.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 269-287
Persistent link: https://www.econbiz.de/10001029641
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->