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~person:"De Rosa, Annamaria Silvana"
~source:"econis"
~type_genre:"Bibliography included"
~type_genre:"Book section"
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Branding and sustainable competitive advantage : building virtual presence
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E-marketing ; Vol. 3
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ECONIS (ZBW)
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Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born From Ideas"
De Rosa, Annamaria Silvana
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Bocci, Elena
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2012
Persistent link: https://www.econbiz.de/10009575081
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Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born from Ideas"
De Rosa, Annamaria Silvana
;
Bocci, Elena
- In:
Branding and sustainable competitive advantage : …
,
(pp. 69-95)
.
2012
Persistent link: https://www.econbiz.de/10009707215
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