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~person:"De Rosa, Annamaria Silvana"
~type_genre:"Aufsatz im Buch"
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Branding and sustainable competitive advantage : building virtual presence
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E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana
;
Bocci, Elena
;
Picone, …
- In:
Branding and sustainable competitive advantage : …
,
(pp. 207-247)
.
2012
Persistent link: https://www.econbiz.de/10009707099
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