DeSarbo, Wayne S.; Kamakura, Wagner A.; Wedel, Michel - 2016
Wachpress (1977) introduced logit and log-linear multivariate models to the field of marketing. Green went on to write several … key books in the area of multivariate analysis, including Analyzing Multivariate Data (Green 1978), which describes many … of these techniques in depth. Latent variable models have since become important tools for the analysis of multivariate …