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~person:"DeSoucey, Michaela"
~person:"Papathanassis, Alexis"
~person:"Parrish, Erin"
~type_genre:"Case study"
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Journal of fashion marketing and management
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Retailers' use of niche marketing in product development
Parrish, Erin
- In:
Journal of fashion marketing and management
14
(
2010
)
4
,
pp. 546-561
Persistent link: https://www.econbiz.de/10008699349
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2
Forage for thought : mobilizing codes in the movement for grass-fed meat and dairy products
Weber, Klaus
;
Heinze, Kathryn L.
;
DeSoucey, Michaela
- In:
Administrative science quarterly : ASQ ; dedicated to …
53
(
2008
)
3
,
pp. 529-567
Persistent link: https://www.econbiz.de/10003810200
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