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~person:"Decarolis, Francesco"
~person:"Gerstmeier, Eva"
~person:"Okazaki, Shintaro"
~subject:"Internet marketing"
~subject:"Markenführung"
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Internet marketing
Markenführung
Online-Marketing
39
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10
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Decarolis, Francesco
Gerstmeier, Eva
Okazaki, Shintaro
Kreutzer, Ralf T.
35
Goldfarb, Avi
31
Skiera, Bernd
31
Tucker, Catherine
31
Dwivedi, Yogesh Kumar
26
Wilbur, Kenneth C.
23
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Law, Chun Hung Roberts
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Jerath, Kinshuk
20
Whinston, Andrew B.
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18
Edelman, Benjamin
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Kollmann, Tobias
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Tucker, Catherine E.
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Tan, Yong
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Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
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Filieri, Raffaele
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Hudders, Liselot
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Ko, Eunju
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3
Breaking new ground in theory and practice
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Electronic markets : the international journal on networked business
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Leitfaden Online-Marketing ; [Bd. 1]
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ECONIS (ZBW)
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1
Artificial intelligence, algorithmic bidding and collusion in online advertising
Decarolis, Francesco
;
Rovigatti, Gabriele
;
Rovigatti, …
-
2024
-
This version: February, 2024
Persistent link: https://www.econbiz.de/10014566119
Saved in:
2
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
- In:
The journal of industrial economics
71
(
2023
)
2
,
pp. 570-592
Persistent link: https://www.econbiz.de/10014365249
Saved in:
3
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012821865
Saved in:
4
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012698508
Saved in:
5
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2021
Persistent link: https://www.econbiz.de/10012813869
Saved in:
6
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
- In:
International journal of industrial organization
90
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468904
Saved in:
7
Regulating online search in the EU : from the android case to the digital markets act and digital services act
Decarolis, Francesco
;
Li, Muxin
-
2023
Persistent link: https://www.econbiz.de/10014322426
Saved in:
8
Competition and defaults in online search
Decarolis, Francesco
;
Li, Muxin
;
Paternollo, Filippo
-
2023
Persistent link: https://www.econbiz.de/10013477675
Saved in:
9
Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2023
Persistent link: https://www.econbiz.de/10013557377
Saved in:
10
Artificial intelligence & data obfuscation : algorithmic competition in digital ad auctions
Decarolis, Francesco
;
Rovigatti, Gabriele
;
Rovigatti, …
-
2023
Persistent link: https://www.econbiz.de/10014235314
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