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~person:"Decker, Alexander"
~person:"Kulczynski, Alicia"
~subject:"Brand management"
~subject:"Marketing management"
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Brand management
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Decker, Alexander
Kulczynski, Alicia
Hausladen, Helmut
4
Besch, Michael
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2
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Europäische Hochschulschriften / 5
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The journal of brand management : an international journal
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ECONIS (ZBW)
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Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Die Händlerzufriedenheit als Zielgröße im vertikalen Marketing der Automobilwirtschaft
Decker, Alexander
;
Decker, Alexander J.
-
2000
Persistent link: https://www.econbiz.de/10001474146
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