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~person:"Decker, Reinhold"
~subject:"Brand equity"
~subject:"Social Web"
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Brand equity
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Brand management
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Markenführung
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Brand image
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City marketing
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Deutschland
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Germany
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co-branding
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Brand Association Networks
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Decker, Reinhold
Loureiro, Sandra Maria Correia
12
Guzman, Francisco
11
Martínez-López, Francisco J.
11
Veloutsou, Cleopatra
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Rita, Paulo
9
Hajli, Nick
8
Kunkel, Thilo
8
Burmann, Christoph
7
Christodoulides, George
7
Filieri, Raffaele
7
Hollebeek, Linda D.
7
Kucharska, Wioleta
7
Bang, Nguyen
6
Dessart, Laurence
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Vrontis, Demetris
6
Anselmsson, Johan
5
Augusto, Mário Gomes
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Dwivedi, Abhishek
5
Fantapié Altobelli, Claudia
5
Gil Saura, Irene
5
Harrigan, Paul
5
Herrmann, Andreas
5
Iglesias, Oriol
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Kaufmann, Hans Rüdiger
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
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International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Review of managerial science
1
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ECONIS (ZBW)
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Measuring brand image : a systematic review, practical guidance, and future research directions
Plumeyer, Anja Maria
;
Kottemann, Pascal
;
Böger, Daniel
; …
- In:
Review of managerial science
13
(
2019
)
2
,
pp. 227-265
Persistent link: https://www.econbiz.de/10011992542
Saved in:
3
Extracting brand information from social networks : integrating image, text, and social tagging data
Klostermann, Jan
;
Plumeyer, Anja Maria
;
Böger, Daniel
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 538-556
Persistent link: https://www.econbiz.de/10011956586
Saved in:
4
A mechanism for aggregating association network data : an application to brand concept maps
Böger, Daniel
;
Kottemann, Pascal
;
Meißner, Martin
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 90-106
Persistent link: https://www.econbiz.de/10011745158
Saved in:
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