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~person:"Decker, Reinhold"
~subject:"Brand equity"
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Brand equity
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Brand
5
City marketing
5
Deutschland
5
Germany
5
Markenartikel
5
Stadtmarketing
5
Consumer behaviour
4
Erfolgsfaktor
4
Konsumentenverhalten
4
Success factor
4
Estimation
2
Instagram
2
Measurement
2
Messung
2
Schätzung
2
Social Web
2
Social web
2
co-branding
2
Aggregation mechanism
1
Aging population
1
Alternde Bevölkerung
1
Association network
1
Automotive industry
1
Belief in brand
1
Bevölkerungsstruktur
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Bielefeld
1
Brand Association Networks
1
Brand Concept Maps
1
Brand associative network
1
Brand concept maps
1
Brand endorsement
1
Brand knowledge
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Decker, Reinhold
Guzman, Francisco
8
Gil Saura, Irene
5
Iglesias, Oriol
5
Anselmsson, Johan
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Shuv-Ami, Avichai
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Barrio-García, Salvador del
3
Keller, Kevin Lane
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Oliveira, Marta Olivia Rovedder de
3
Paul, Justin
3
Silveira, Cleo Schmitt
3
Zarantonello, Lia
3
Šerić, Maja
3
Abrar, Muhammad
2
Abril Barrie, Carmen
2
Alfaro, Manuel
2
Augusto, Mário Gomes
2
Baalbaki, Sally
2
Bari, Muhammad Waseem
2
Bondesson, Niklas
2
Böger, Daniel
2
Chahal, Hardeep
2
Chaman, Seemab
2
Chatzipanagiotou, Kalliopi
2
Dennhardt, Severin
2
Divakaran, Pradeep Kumar Ponnamma
2
Farnham, Kevin
2
Filieri, Raffaele
2
Finn, Adam
2
Han, Sung Ho
2
He, Qiuqin
2
Heinberg, Martin
2
Heldt, Rodrigo
2
Herrmann, Andreas
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Journal of business research : JBR
1
Review of managerial science
1
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ECONIS (ZBW)
2
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Measuring brand image : a systematic review, practical guidance, and future research directions
Plumeyer, Anja Maria
;
Kottemann, Pascal
;
Böger, Daniel
; …
- In:
Review of managerial science
13
(
2019
)
2
,
pp. 227-265
Persistent link: https://www.econbiz.de/10011992542
Saved in:
2
A mechanism for aggregating association network data : an application to brand concept maps
Böger, Daniel
;
Kottemann, Pascal
;
Meißner, Martin
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 90-106
Persistent link: https://www.econbiz.de/10011745158
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