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~person:"Decker, Reinhold"
~subject:"Internationales Marketing"
~subject:"Theorie"
~type:"article"
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Journal of business economics : JBE
1
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
1
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ECONIS (ZBW)
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Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold
- In:
Journal of business economics : JBE
67
(
1997
)
11
,
pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
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2
Kaufverhaltensmodelle im praktischen Einsatz für Analyse und Optimierung
Decker, Reinhold
- In:
Marketingprobleme : innovative Lösungsansätze aus …
,
(pp. 63-72)
.
1995
Persistent link: https://www.econbiz.de/10001316678
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