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~person:"Decker, Reinhold"
~subject:"Markenimage"
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Markenimage
Social Web
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Social web
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Consumer behaviour
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Konsumentenverhalten
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Brand image
3
Internet marketing
3
Online-Marketing
3
Viral marketing
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Virales Marketing
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Brand management
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Instagram
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Brand associative network
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Classification
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Corporate political advocacy
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Deutschland
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Germany
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Decker, Reinhold
Kucharska, Wioleta
7
Loureiro, Sandra Maria Correia
7
Ranfagni, Silvia
7
Schivinski, Bruno
7
Becker, Kip
6
Rita, Paulo
6
Usman, Osly
6
Hollebeek, Linda D.
5
Kumar, Jitender
5
Wallace, Elaine
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Aslam, Wajeeha
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Garay Tamajón, Luis Alfonso
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Guzman, Francisco
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Kunkel, Thilo
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Nobre, Helena
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Pauwels, Koen
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Sashittal, Hemant Chaitanya
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Wang, Yonggui
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Arya, Vikas
3
Augusto, Mário Gomes
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Azar, Salim L.
3
Bang, Nguyen
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Bilro, Ricardo Godinho
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Bruhn, Manfred
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Burmann, Christoph
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Camiciottoli, Belinda Crawford
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Chadwick, Simon
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Cheung, Man Lai
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Cova, Bernard
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Divakaran, Pradeep Kumar Ponnamma
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Dwivedi, Yogesh Kumar
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Dzyabura, Daria
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Dąbrowski, Dariusz
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Farhat, Kashif
3
Fernandes, Teresa
3
Füller, Johann
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International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The journal of product & brand management
1
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ECONIS (ZBW)
3
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
The effect of corporate political advocacy on brand perception : an event study analysis
Klostermann, Jan
;
Hydock, Chris
;
Decker, Reinhold
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 780-797
Persistent link: https://www.econbiz.de/10013407541
Saved in:
3
Extracting brand information from social networks : integrating image, text, and social tagging data
Klostermann, Jan
;
Plumeyer, Anja Maria
;
Böger, Daniel
; …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
4
,
pp. 538-556
Persistent link: https://www.econbiz.de/10011956586
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