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~person:"Dehnhardt, Hans-Peter"
~person:"Fiedler, Frank"
~type_genre:"Bibliography included"
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Neumarkenlancierung versus Monomarken-Strategie : die Angebotsdifferenzierung von Industriebetrieben, dargestellt am Beispiel der Haka-Konfektion
Fiedler, Frank
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1991
Persistent link: https://www.econbiz.de/10013391748
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Sondermodelle als Marketing-Instrument : dargestellt am Beispiel der Automobilindustrie
Dehnhardt, Hans-Peter
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1990
Persistent link: https://www.econbiz.de/10013354871
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