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~person:"Deitz, George D."
~person:"Hudders, Liselot"
~subject:"Sponsoring"
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Sponsoring
Advertising effects
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Consumer behaviour
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Deitz, George D.
Hudders, Liselot
Marwitz, Christian
6
Woisetschläger, David
6
Boerman, Sophie C.
5
Breuer, Christoph
5
Mazodier, Marc
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Nufer, Gerd
5
Carrillat, François A.
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Cobbs, Joe
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Cornwell, T. Bettina
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Leng, Ho Keat
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Nitschke, Axel
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Quester, Pascale
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Alexandris, Kostas
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Backhaus, Christof
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Chandon, Jean-Louis
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Chen, Li
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Cianfrone, Beth A.
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Dees, Windy
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Dreisbach, Jan
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Feng, Yang
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International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising : JCIRA
1
Psychology & marketing
1
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ECONIS (ZBW)
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
4
A resource-matching based view of sponsorship information processing
Deitz, George D.
;
Myers, Susan Wesson
;
Markley, Melissa
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
Saved in:
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