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~person:"Deitz, George D."
~subject:"Sponsoring"
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Sponsoring
Advertising effects
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Deitz, George D.
Marwitz, Christian
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Woisetschläger, David
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Breuer, Christoph
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Mazodier, Marc
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Nufer, Gerd
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Boerman, Sophie C.
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Carrillat, François A.
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Cobbs, Joe
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Journal of current issues and research in advertising : JCIRA
1
Psychology & marketing
1
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ECONIS (ZBW)
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Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
2
A resource-matching based view of sponsorship information processing
Deitz, George D.
;
Myers, Susan Wesson
;
Markley, Melissa
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
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