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~person:"Deka, Gautam"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Developing a research framework to assess online consumer behaviour using netnography in India : a review of related research
Deka, Gautam
;
Rathore, Sumangla
;
Panwar, Avinash
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 154-167)
.
2016
Persistent link: https://www.econbiz.de/10011430642
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