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~person:"Dekimpe, Marnik G."
~person:"Gielens, Katrijn"
~source:"econis"
~subject:"Premium quality tier"
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Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Ter Braak, Anne
;
Geyskens, Inge
;
Dekimpe, Marnik G.
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
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