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~person:"Dekimpe, Marnik G."
~person:"Heerde, Harald J. van"
~person:"Page, Kelly"
~type_genre:"Arbeitspapier"
~type_genre:"Glossar enthalten"
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Marketing models and the Lucas Critique
Heerde, Harald J. van
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10003255378
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2
Marketing
Baines, Paul
;
Fill, Chris
;
Page, Kelly
-
2011
-
2nd ed.
Persistent link: https://www.econbiz.de/10008826185
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3
Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
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4
Marketing
Baines, Paul
;
Fill, Chris
;
Page, Kelly
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2008
Persistent link: https://www.econbiz.de/10003601005
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5
Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624
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