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~person:"Dekimpe, Marnik G."
~person:"Schumacher, Henrik"
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Nachrichtentechnik
4
Telecommunications engineering
4
Innovation diffusion
2
Innovationsdiffusion
2
Mobile Business
2
Mobile Marketing
2
Mobile business
2
Mobile communications
2
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Dekimpe, Marnik G.
Schumacher, Henrik
Antonelli, Cristiano
4
Athey, Susan
4
Plückebaum, Thomas
4
Stern, Scott
4
Egan, Bruce L.
3
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
R&D / INSEAD / INSEAD
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Handbook of research on mobile marketing management
1
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ECONIS (ZBW)
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Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
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2
Near Field Communication im Mobile Marketing : Einsatzmöglichkeiten und Akzeptanzchancen
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 305-325)
.
2008
Persistent link: https://www.econbiz.de/10003753457
Saved in:
3
Global diffusion of technological innovations : a couple-hazard approach
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1998
-
(Rev. version of 97/50/MKT)
Persistent link: https://www.econbiz.de/10000992880
Saved in:
4
Global diffusion of network technologies : a double-hazard approach
Dekimpe, Marnik G.
;
Parker, Philip M.
;
Sárváry, Miklós
-
1997
Persistent link: https://www.econbiz.de/10000962248
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