Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - 2007
systems:
Library of Congress Classification, (LCC) LCC Webpage
Journal of Economic Literature, (JEL), JEL Webpage
ACM … Professor of Marketing, RSM Erasmus University (E-mail:
BDeleersnyder@rsm.nl). Marnik G. Dekimpe is Research Professor of … Marketing & CentER
Fellow at Tilburg University, and Professor of Marketing at the Catholic University Leuven (E-
Mail: m …