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~person:"Dell'Era, Claudio"
~person:"Heitmann, Mark"
~subject:"1996-2005"
~type_genre:"Article in journal"
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Dell'Era, Claudio
Heitmann, Mark
Verganti, Roberto
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European journal of innovation management : EJIM
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Diffusion of product signs in industrial networks : the advantage of the trend-setter
Dell'Era, Claudio
;
Verganti, Roberto
- In:
European journal of innovation management : EJIM
13
(
2010
)
1
,
pp. 81-99
Persistent link: https://www.econbiz.de/10003942230
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