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~person:"Dellaert, Benedict G. C."
~person:"Eggers, Felix"
~person:"Gustafsson, Anders"
~subject:"Brand image"
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International entrepreneurship and management journal
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Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
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2
Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis
Eggers, Fabian
;
Eggers, Felix
;
Kraus, Sascha
- In:
International entrepreneurship and management journal
12
(
2016
)
2
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011591369
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