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~person:"Demangeot, Catherine"
~subject:"Ethnische Gruppe"
~type:"article"
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Ethnische Gruppe
Multicultural society
7
Multikulturelle Gesellschaft
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Cultural identity
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Kulturelle Identität
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Consumer behaviour
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Asien
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Designation of origin
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Diversity Management
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Ethnic cuisines
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International marketing
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Internationales Marketing
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Kundenzufriedenheit
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Demangeot, Catherine
Zimmermann, Klaus F.
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Allison, Gareth
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Broderick, Amanda J.
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Journal of business research : JBR
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The journal of consumer marketing
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ECONIS (ZBW)
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Practising conviviality : social uses of ethnic cuisine in an Asian multicultural environment
Zafari, Katayoun
;
Allison, Gareth
;
Demangeot, Catherine
- In:
The journal of consumer marketing
32
(
2015
)
7
,
pp. 564-575
Persistent link: https://www.econbiz.de/10011482291
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