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~person:"Dennis, Charles"
~subject:"Reputation"
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Reputation
Corporate reputation
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Firmenimage
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Brand management
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Markenführung
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Public relations
5
Öffentlichkeitsarbeit
5
Brand image
4
Markenimage
4
Consumer behaviour
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Corporate image
3
Konsumentenverhalten
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Website
3
Brand architecture
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Celebrity endorsement
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Celebrity-Werbung
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Markenarchitektur
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Marketing
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Advertising
1
Advertising credibility
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Advertising effects
1
Affective trust
1
Attitude towards brand
1
Attitude towards corporation
1
Attractiveness
1
Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand
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Brand credibility
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Brand reputation
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Celebrity negative publicity
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Celebrity trust
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Cognitive trust
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Communication
1
Computer-mediated communication
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Confidence
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Corporate communication
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Dennis, Charles
Harvey, William S.
12
Melewar, T. C.
11
Foroudi, Pantea
10
Ordoñez, Guillermo
9
Schaarschmidt, Mario
9
Atkeson, Andrew
6
Gatzert, Nadine
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Hellwig, Christian
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Hirsch, Peter B.
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Miao, Yali
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Schwaiger, Manfred
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Walsh, Gianfranco
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Abeysekera, Indra
5
Aperjis, Christina
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Bai, Jie
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Bang, Nguyen
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Cole, Harold L.
5
Gazze, Ludovica
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Kehoe, Patrick J.
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Kokkodis, Marios
5
Teubner, Timm
5
Wang, Yukun
5
Wæraas, Arild
5
Barnett, Michael L.
4
Becker, Kip
4
Deephouse, David L.
4
Foroudi, Mohammad Mahdi
4
Gentzkow, Matthew
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Gupta, Suraksha
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Ivens, Stefan
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Kirchler, Michael
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Kitchen, Philip J.
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McManus, Brian
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Newburry, William
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Palan, Stefan
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Peitz, Martin
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Quevedo Puente, Esther de
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Ruiz, Belén
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Szwajca, Danuta
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Wibral, Matthias
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European business review
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
2
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
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