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~person:"Dens, Nathalie"
~person:"King, Stephen"
~subject:"Marketing management"
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Marketing management
Advertising effects
39
Werbewirkung
39
Consumer behaviour
18
Konsumentenverhalten
18
Brand management
13
Markenführung
13
Advertising
12
Product Placement
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Product placement
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Werbung
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Advertising planning
9
Brand
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Markenartikel
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Werbeplanung
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Belgien
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Belgium
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Brand image
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Markenimage
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Advertising industry
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Fernsehwerbung
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Television advertising
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Werbewirtschaft
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Brand placement
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Persuasion knowledge
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Internet marketing
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Marketingmanagement
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Online-Marketing
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Computerspiel
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Geschlecht
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Markentransfer
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Market research
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Marktforschung
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Video game
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advertising
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brand attitude
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Dens, Nathalie
King, Stephen
Esch, Franz-Rudolf
9
Fuchs, Wolfgang
7
Unger, Fritz
7
Chandon, Pierre
6
Jain, Amit
5
Malik, Garima
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Pauwels, Koen
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Gijsenberg, Maarten J.
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Pelsmacker, Patrick de
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Albers, Sönke
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Aleksandrovs, Leonids
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Bahreinizad, Manizheh
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A master class in brand planning : the timeless works of Stephen King
1
Brand management in emerging markets : theories and practice
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
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ECONIS (ZBW)
4
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1
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
2
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
3
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
4
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
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