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~person:"Dens, Nathalie"
~subject:"Clusteranalyse"
~subject:"Online retailing"
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Search: subject_exact:"Knowledge discovery"
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Clusteranalyse
Online retailing
Bibliometrics
2
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Online reviews
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2
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Dens, Nathalie
Cavallo, Alberto
4
Kim, Jong Min
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Kumar, Pradeep
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Law, Chun Hung Roberts
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International journal of advertising : the quarterly review of marketing communications
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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The impact of text valence, star rating and rated usefulness in online reviews
Pelsmacker, Patrick de
;
Dens, Nathalie
;
Kolomiiets, Alona
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 340-359
Persistent link: https://www.econbiz.de/10011881815
Saved in:
2
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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