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~person:"Dens, Nathalie"
~subject:"Fernsehen"
~subject:"Filmwirtschaft"
~subject:"Product Placement"
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Filmwirtschaft
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Dens, Nathalie
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Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
2
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
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