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~person:"Dens, Nathalie"
~subject:"Fernsehen"
~subject:"Medienökonomik"
~subject:"Television advertising"
~type_genre:"Article in journal"
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Fernsehen
Medienökonomik
Television advertising
Advertising effects
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Brand management
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Fernsehprogramm
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Dens, Nathalie
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International journal of market research : JMRS ; the journal of the Market Research Society
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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