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~person:"Dens, Nathalie"
~subject:"Fernsehen"
~subject:"Medienökonomik"
~subject:"Television advertising"
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Fernsehen
Medienökonomik
Television advertising
Brand management
3
Fernsehprogramm
3
Fernsehwerbung
3
Markenführung
3
Television programme
3
Advertising effects
2
Product Placement
2
Product placement
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Werbewirkung
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Belgien
1
Belgium
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Brand image
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Brand loyalty
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Markenimage
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Markentreue
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Psychology of advertising
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Dens, Nathalie
Kruse, Jörn
5
Pelsmacker, Patrick de
5
Stennek, Johan
4
Chadi, Adrian
3
Enderle, Gregor
3
Gabszewicz, Jean Jaskold
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Hoffmann, Manuel
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Humphreys, Brad R.
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Kent, Robert J.
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Laussel, Didier
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Pérez, Levi
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Romaniuk, Jenni
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Sonnac, Nathalie
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Tainsky, Scott
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Beal, Virginia
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Berg, Hartmut
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Cauberghe, Verolien
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Chattopadhyay, Amitava
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Comstock, George
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Connolly, Sara
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Etayo, Cristina
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Evens, Tom
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Giallombardo, Giovanni
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Hafkemeyer, Lutz
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Hallenberger, Gerd
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Kind, Hans Jarle
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Lajos, Joseph
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Mühl-Benninghaus, Wolfgang
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Ordabayeva, Nailya
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Puente, Víctor
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Rodríguez, Plácido
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Rothbauer, Julia
2
Rott, Armin
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Advertising in new formats and media : current research and implications for marketers
1
Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
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ECONIS (ZBW)
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Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
2
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
3
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
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