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~person:"Dens, Nathalie"
~subject:"Fernsehwerbung"
~subject:"Werbung"
~type_genre:"Article in journal"
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Fernsehwerbung
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Advertising effects
4
Television advertising
4
Werbewirkung
4
Advertising
2
Belgien
2
Belgium
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Product Placement
2
Product placement
2
Advergames
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Bibliometrics
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Bibliometrie
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Brand image
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Children
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Computerspiel
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Consumer policy
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Fernsehprogramm
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Gender
1
Geschlecht
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Hybrid advertising
1
Internet marketing
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Kinder
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Markenimage
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Online-Marketing
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Persuasion knowledge
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Target group
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Television programme
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Verbraucherpolitik
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Video game
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Zielgruppe
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advertiser-funded program
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advertising
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brand attitude
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brand placement
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content analysis
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Dens, Nathalie
Bellman, Steven
17
Varan, Duane
14
Pelsmacker, Patrick de
9
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Cauberghe, Verolien
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Jeong, Yongick
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Kent, Robert J.
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Reijmersdal, Eva A. van
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Kind, Hans Jarle
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Neijens, Peter C.
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Pan, Steve
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Wooley, Brooke
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Betts, Kevin R.
3
Bijmolt, Tammo H. A.
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Boerman, Sophie C.
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Cheong, Yunjae
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Fossen, Beth L.
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Joo, Mingyu
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Kim, Kihan
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Lee, Wei-Na
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Lipsman, Andrew
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Nilssen, Tore
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Rask, Amy
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Reinares, Pedro
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International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
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ECONIS (ZBW)
4
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1
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
2
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
3
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
4
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
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