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~person:"Derghoum, Mahfoud"
~person:"Hollebeek, Linda D."
~subject:"Brand image"
~subject:"Wissensmanagement"
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Management dynamics in the knowledge economy
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The journal of product & brand management
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ECONIS (ZBW)
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Toward preventive management of risks theory : foundation of process structuring the theory
Maamir, Safa
;
Derghoum, Mahfoud
- In:
Management dynamics in the knowledge economy
9
(
2021
)
2/32
,
pp. 185-203
Persistent link: https://www.econbiz.de/10012596788
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2
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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